Free social media tools for small businesses

The beautiful thing about social media marketing (SMM) is that, sometimes, the only cost to a small business is the time you have to put into your social media program. Unfortunately, time is the rarest of commodities for a small business owner. To help you spend your...

Better Facebooking for Small Businesses

Recently, content marketing firm BuzzSumo analyzed over one billion Facebook posts made by 30 million businesses to determine what attributes successful posts shared as well as those displayed by less successful posts. The first question you should ask, of course, is...

Know your target audience

For your business to succeed, it must have enough customers to buy the product or service offered. Before you launch your new business, take time to evaluate your potential customer base (you should also do this on a somewhat on-going basis). Figure out whom you...

What’s your elevator pitch?

As it was first explained to me, an “elevator pitch” is how you’d describe your business to a prospect in the amount of time you’d have during a shared elevator ride. When I first heard the term, I was working in a three-floor Silicon Valley...