Branding and Design
Your brand is not your logo, tag line or advertising message. Your brand is the emotional connection between your company and your customers. If you don’t know how your customers feel about your brand today, that’s where we can get you started.
Brand development for small business is the most critical, and often most difficult, marketing initiative to undertake. By having worked with and studying the world’s largest brands, we understand how to separate your business from the competition in words, pictures and action.
Voncor Communications has a proven process for helping a business understand how branding works and how to develop key branding initiatives. This isn’t big-brand talk; it’s practical, hands-on, roll-up your sleeves, get dirty stuff. We will help your business develop compelling brand positioning language that absolutely, positively differentiates your business from competitors.
We then help activate that positioning in tactile and discernible ways: logos, taglines, ID systems. What’s more, we then manage how your brand is articulated across the gamut of communications touch points: advertising, public relations, website development, off-line marketing, collateral, social media.
At the end of the day, branding is not merely creating an identity, a logo design or writing a tag line. Your brand positioning (your biggest asset) is the cumulative effort of delivering the product or service that the customer wants while meeting or exceeding expectations. It is the promise that you make and keep. At Voncor Communications, we help you keep that promise by serving as your outsourced marketing department and letting you focus on the larger issue at hand – running a profitable small business.