Clean Gear of CT needed some help with their messaging strategy and overall awareness to communicate to some very specific audiences: Hockey Moms, Horse Fanatics as well as people with challenging dirt issues impacting household goods.
The company provides industrial-strength cleaning services that are safe and environmentally-friendly; important distinctions for a target audience concerned about their sports gear and horse blankets. After a management change and a move into a facility designed to scale, the time was right for Clean Gear of CT to raise their game.
We helped them with their messaging and branding (including developing a new logo which elevated the geographic identity of the company as most customers seek cleaning services that are local.
We developed a new WordPress Website, creating all the content on the site, which showcased the three big cleaning areas in a big and bold fashion. We also created a Facebook presence for the company and will commence with a social media marketing campaign at the onset of the hockey season.
The centerpiece of this late autumn push is a fun video which communicates the dangers of skin infections which can occur as a result of unsanitary hockey equipment in a lively and unthreatening manner. See a preliminary version of the video here.