Know your target audience

For your business to succeed, it must have enough customers to buy the product or service offered. Before you launch your new business, take time to evaluate your potential customer base (you should also do this on a somewhat on-going basis). Figure out whom you...

What’s your elevator pitch?

As it was first explained to me, an "elevator pitch" is how you'd describe your business to a prospect in the amount of time you'd have during a shared elevator ride. When I first heard the term, I was working in a three-floor Silicon Valley building. That's going to...

We’re in Refit!

Hello there. Welcome to our new website. As you can see, this site is in development (we're just a bit busy with our client needs at the moment). We'll let you know when the site will be relaunched - bring some champagne!

Brown’s Boatyard Launches New Site

Brown’s Boatyard Launches New Site

Brown's Boatyard on Chaffinch Island in Guilford, CT has launched a new site created, in part, by EJ Vongher of Voncor Marine Marketing. The site is meant to convey the quintessential New England feeling one gets approaching Brown's Boatyard while communicating the...

New site for Marine Special Products Group

In addition to knowing as much about marine air conditioning, electronics and sanitation as anybody out there, Marine Special Products Group owner DG Fitton is one witty guy. During the discovery process in developing his site, it became readily apparent that DG had...