2016 Shoreline Chamber Business of The Year: The Marketplace
In March, 2016, Voncor Communication’s client The Marketplace at Guilford Food Center was named Shoreline Chamber of Commerce Business of the Year. We are quite proud of their accomplishment and of the role we played – in cooperation with Denis Darch of Darch Design and web developers Super 9 Studios – in helping them achieve this accolade.
Following we’d like to share some of the best practices we implemented in develop the integrated marketing communications program which helped them achieve such great success in launching and sustaining this new and dynamic business.
We designed and supervised the installation of all exterior signage (above). We also developed, with Darch Design, a small space print campaign which kept up daily and weekly store visits after launch (below)
Marketing Communications tactics we employed for The Marketplace at Guilford Food Center:
First, start with inspired and differentiating strategic thinking.
Decide upon two or three (no more!) key attributes you’d like to drive and then be disciplined about keeping them in
focus. You can’t be all things to all people – decide who you are and then have faith customers will discover and appreciate you.
Second, be single-minded in your advertising, social media posts or PR.
Trying to jam a variety of messages into an ad, post or press release will leave your audience confused
about what you are hoping to say, ultimately wasting your time and your money.
Finally, get the most from the marketing assets you create.
Partner with a team that will build a website you can easily and quickly update. Make sure images (photos,
illustrations) created for your business can be used across a variety of deliverables. Coordinate messages so the same themes turn up in many different vehicles (website, PR, print ads and in-store signage, for example) to achieve maximum impact.
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